About The
Priority Academy

The Priority Academy opened its virtual doors in 2017 and has grown into a worldwide name in training and coaching. The driving force from the very beginning was to make people the priority. To create a suite of high-quality training courses, for both individuals and businesses, that are affordable in these modern times.

Training and coaching that doesn’t kill your profitability

Whether you are an individual or a business, here at The Priority Academy we are passionate about providing high quality training that is affordable. Training shouldn’t break the bank. It should be a simple choice which prioritises learning and growth and not whether it can be afforded or not.

Providing high quality, affordable training services to businesses and individuals is who we are and what we do!

For individuals

The Priority Academy had courses that cover the areas of personal development, mindset, mental health and the helping industry. These courses include life coach training, NLP (Neuro-Linguistic Programming), mindfulness, meditation and many more.

For businesses

For businesses, The Priority Academy focusses on three core areas: mental health, mindset and leadership. Often overlooked, these areas are key to any business's success. Your workforce are your greatest asset and ensuring that they are mentally healthy, have the right mindset and are led by properly trained managers makes a huge difference.

Together we can make
people the priority again.

The Priority Academy was created by Graham Nicholls. Graham is an International Best Selling Instructor with over 120,000 students trusting his courses to date. Over the last 20+ years Graham has developed himself into an expert in Human Emotional and Behavioral Psychology. Through his training and coaching, he helps to make people the priority. With a strong focus on the helping modalities, mental health, mindset and leadership, he is a leader in his field having created numerous best-selling training courses.
-Graham Nicholls

Our Founder

Over 20 years ago Graham was diagnosed with Anxiety, Depression and Stress all at the same time and was prescribed medication by his doctor. However, he never fulfilled that prescription and decided instead to dedicate himself to the study of those conditions so that he could find his own way out. This led him to the arena of Life Coaching where he discovered not only the answers to how to help himself but also the tools and strategies to help others. After training with some of the world’s top Coaches and Therapists such as Tony Robbins, Chloe Medanes, Mark & Magli Peysha and Peter Thomson, Graham is now at the cutting edge of the training and coaching industry.

A successful entrepreneur in his own right, Graham has spent many years working as a coach, trainer, business consultant, speaker and author. His commitment now is to developing life strategies that help people make positive changes. His courses have been taken, and loved, by thousands of people around the world and in many businesses.

His passion for his work is only topped by his passion for his family – his Wife Paula and his daughter Carrie-ann are at the heart of everything he does and his dedication to them is unyielding.

so what are
you waiting for?

With one of the most comprehensive Training Suites in the life coaching / helping industry, you have come to the right place to start or carry on your learning and growth journey.


with one of our courses


with one of our courses


to help you along the way